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We started Malcolm & Gerald (M&G) in 2015. It was our eldest son Alex’s Birthday, he was having a superhero party and he wanted something cool to wear.

Having worked in fashion for many years we designed him a Personalised Kapow t-shirt (our little one, Charlie had a matching version to wear too).

The ideas for designs kept coming after that and the boy’s friends loved the clothes we made. This is how the first collection was born.

The brand needed a name and because it was all about the boys we asked them to name it. They chose to name it after their beloved comfort toys, Malcolm (the monkey) and Gerald (the giraffe).

The essence of what we make is really simple, the designs are cool, fun and each one personalised for the wearer. Most importantly each design has to be approved by our chief testers – Alex and Charlie.

We have also added a few adult items to the collection because we wanted some of the action too!

Each item comes packaged in a branded canister or box and a free comic featuring our boys and telling the story of how the brand was born.